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Marketing Management /

Kotler, Philip

Marketing Management / Philip Kotler and Kevin Lane Keller - 15th ed. - Harlow,England: Pearson, 2016 - 714 p.; col. ill., 27.5 cm.

ISBN: 9781292092621

Subjects--Topical Terms:
Marketing--Management--Textbooks
Marketing management

Dewey Class. No.: 658.8 / KOT

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