Marketing management :
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan and Gordon W. Paul. - 3rd ed. - New York : McGraw-Hill, c1988. - xvi, 427 p. : ill. (some col.) ; 25 cm. - McGraw-Hill series in marketing. .
0070489297
Marketing--Management.
658.8 / GUI
Marketing management : strategies and programs / Joseph P. Guiltinan and Gordon W. Paul. - 3rd ed. - New York : McGraw-Hill, c1988. - xvi, 427 p. : ill. (some col.) ; 25 cm. - McGraw-Hill series in marketing. .
0070489297
Marketing--Management.
658.8 / GUI
