Management in marketing channels /
Bowersox, Donald J.
Management in marketing channels / Donald J. Bowersox, M. Bixby Cooper, Douglas M. Lambert and Donald A. Taylor. - New Delhi : McGraw -Hill, 0000 - viii, 390 p. ; 22 cm. - Management. .
658.8 / MAN
Management in marketing channels / Donald J. Bowersox, M. Bixby Cooper, Douglas M. Lambert and Donald A. Taylor. - New Delhi : McGraw -Hill, 0000 - viii, 390 p. ; 22 cm. - Management. .
658.8 / MAN