Case studies in marketing, advertising, and public relations /
Case studies in marketing, advertising, and public relations /
Colin McIver.
- London : Heinemann, 1984.
- viii, 224 p. : ill. ; 24 cm.
0434912352
Marketing.
Advertising.
Public relations.
658.1 / CAS
0434912352
Marketing.
Advertising.
Public relations.
658.1 / CAS