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Blue ocean strategy : How to create unconstested market space and make the competition irrelevant /

Kim, W. Chan

Blue ocean strategy : How to create unconstested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne. - Boston : Harvard Business Review Press ; c2015. - xxviii, 287 p. ; hbk ; 24.5 cm.

ISBN: 9781625274496

Subjects--Topical Terms:
New Products
Market Segmentation

Dewey Class. No.: 658.802 / KIM

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