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Marketing management /

kotler, Philip

Marketing management / Philip kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh - 16th ed. - Noida : Pearson India, 2022. - xxxiii, 596 p. ; 25 cm

ISBN: 9789356062665

Subjects--Topical Terms:
Marketing Strategy.
Business Markets.

Dewey Class. No.: 658.8 / KOT

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