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Legends in marketing Philip Kotler : (Record no. 6423)

MARC details
000 -LEADER
fixed length control field	00686cam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111128s2012 ii a b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788132105190
040 ## - CATALOGING SOURCE
Original cataloging agency	IMU CC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	23
Item number	KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Legends in marketing Philip Kotler :
Statement of responsibility, etc.	Philip Kotler, Patrick J. Duparcq and Jagdish N. Sheth.
Remainder of title	marketing in the new economy /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi ;
--	Thousand Oaks, Calif. :
Name of publisher, distributor, etc.	SAGE Publications,
Date of publication, distribution, etc.	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 150 p. :
Other physical details	ill. ;
Dimensions	26 cm.
490 0# - SERIES STATEMENT
Series statement	Vol.,
Volume/sequential designation	7.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Duparcq, Patrick J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			IMU Chennai Uthandi Library	IMU Chennai Uthandi Library	General Stacks	23/12/2019		658.8 KOT	11145	23/12/2019	23/12/2019	Books