Marketing management/ (Record no. 9672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240829b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177228427 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMU CC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | CHO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chopra,P.K. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc. | P.K.Chopra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Dreamtech Press, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,236 p.; |
| Other physical details | pbk. |
| Dimensions | 26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Concepts of marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mehra,Bhawna. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | BK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMU Chennai Uthandi Library | IMU Chennai Uthandi Library | General Stacks | 29/08/2024 | 375.00 | 658.8 CHO | G1044 | 29/08/2024 | 29/08/2024 | Gratis Books |
