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Exploring marketing research / Barry J. Babin., and William Zikmund.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Cengage Learning, 2016. Edition: 11th editionDescription: xxix, 622 pages : color illustrations ; 29 cmISBN:
  • 9781305263529
Subject(s): DDC classification:
  • 23 658.83 BAB
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