"1 Introduction 2 Analytics Process 3 Data Preparation 4 Exploratory Data Analysis 5 Models as Decision Tools 6 Building Linear Models 7 Building Decision Trees 8 Building Categorical Response Models 9 Tool Kit for Analyst 10 Model Implementation and Maintenance "

"1. The book is structured to mimic stages of a typical Analytic process. 2. This book starts with understanding business problem, data cleaning, exploratory data analysis, model building, model implementation and evaluation. 3. An in depth explanation is provided on the concept of ‘Modeling' 4. The book contain many interesting caselet and box items discussing on interesting facts and figures relevant to the current industrial scenarios. 5. Resource material for this book includes, Instructor PPT, MCQ, Data sets and Codes for practise and set of research questions to take up mini projects."