Strategic brand management : building, measuring, and managing brand equity

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Material type: Text

TextPublication details: New Delhi; Pearson; 2008Edition: 3Description: 714p; PbkISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
Books	IMU Chennai Uthandi Library	658.827 KEL (Browse shelf(Opens below))	Available	16190

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