TY  - BOOK
AU  - Thompson, Arthur A
AU  - Thompson, Arthur A.
AU  -  Peteraf, Margaret A
AU  - Gamble, John,E 
AU  - Strickland III, A.J
TI  - Crafting and executing strategy : the quest for competitive advantage : concepts and cases
SN  - 9789814670890
U1  - 23 658.4012 
PY  - 2016///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Strategic planning
ER  -