Zikmund, William G. Business research methods : A south Asian perspective / William G. Zikmund, Jon C. Carr, Atanu Adhikari, and Mitch Griffin. - Delhi : Cengage Learning India Pvt. Ltd., c2010. - xiv, 740 p. ; 28 cm. ISBN: 9781439080702 9788131520369 Subjects--Topical Terms: Business--Research. Management--Research. Business--Research--MethodologyManagement--Research--Methodology. Dewey Class. No.: 658.0072 / ZIK