TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management : : strategies and programs / 
SN  - 0070489297
U1  - 658.8 23
PY  - 1988///.
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Management.
ER  -