Case studies in marketing, advertising, and public relations /  
Colin McIver.  
 - London :   Heinemann,   1984.  
 - viii, 224 p. :   ill. ;   24 cm.  
<br/><br/><label>ISBN: </label>0434912352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/>Advertising. <br/>Public relations. 
<br/><br/><label>Dewey Class. No.: </label>658.1  / CAS