TY  - BOOK
AU  - McIver,Colin
ED  - CAM Foundation.
ED  - Institute of Marketing.
TI  - Case studies in marketing, advertising, and public relations / 
SN  - 0434912352
U1  - 658.1 23
PY  - 1984///.
CY  - London : 
PB  - Heinemann, 
KW  - Marketing.
KW  - Advertising.
KW  - Public relations.
ER  -