TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen, Ilkka A. 
TI  - International marketing / 
SN  - 8131501612
U1  - 658.8 23
PY  - 2007///.
CY  - New Delhi : 
PB  - Cengage Learning, 
KW  - Marketing internazionale -- Manuali.
ER  -