TY  - BOOK
AU  - Kotler,Philip
AU  - Wilkie, William L. 
TI  - Legends in marketing Philip Kotler : : volume 8 broadening the concept and applications of marketing / 
SN  - 9788132105190
U1  - 658.8 23
PY  - 2012///.
CY  - New Delhi ; , Thousand Oaks, Calif. : 
PB  - SAGE Publications, 
KW  - Marketing.
KW  - Marketing research.
ER  -