Kotler, Philip. Legends in marketing Philip Kotler : strategic marketing / Philip Kotler, Jagdish N. Sheth, Glen Urban, John Robert, Alvin Silk and Jerry Wind. - New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012. - xxix, 92 p. : ill. ; 26 cm. - Vol., 5. . ISBN: 9788132105190 Subjects--Topical Terms: Marketing. Marketing research. Dewey Class. No.: 658.8 / KOT