Babin, Barry J. <br/><br/>
Exploring marketing research / 
Barry J. Babin. and William Zikmund. 
 - 11th edition. 
 - Boston, MA :   Cengage Learning,   2016.  
 - xxix, 622 pages :   color illustrations ;   29 cm.  
<br/><br/><label>ISBN: </label>9781305263529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research. <br/>Marketing research -- Computer network resources.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BAB