Kim, W. Chan <br/><br/>
Blue ocean strategy :   How to create unconstested market space and make the competition irrelevant / 
W. Chan Kim and Renee Mauborgne. 
 - Boston :  Harvard Business Review Press ;  c2015. 
 - xxviii, 287 p. ;  hbk ;   24.5 cm. 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products<br/>Market Segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM