TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne, Renee
TI  - Blue ocean strategy : : How to create unconstested market space and make the competition irrelevant 
SN  - 9781625274496
U1  - 658.802 23
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review Press
KW  - New Products
KW  - Market Segmentation
ER  -