Bansal, S.P <br/><br/>
Marketing management:  For students of BBA,Bharathidasan university/ 
S.P Bansal. 
 - New Delhi;  Kalyani Publishers.  2010. 
 - 284 p.  pbk.  23 cm. 
<br/><br/><label>ISBN: </label>9788127258139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Marketing information system.<br/>Advertisement.
<br/><br/><label>Dewey Class. No.: </label>658.8   / BAN