| 000 | 00604nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250228152630.0 | ||
| 008 | 190805s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781292092621 | ||
| 040 | _aIMU CC | ||
| 082 | 0 | 4 |
_a658.8 _bKOT |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing Management / _cPhilip Kotler and Kevin Lane Keller |
| 250 | _a15th ed. | ||
| 260 |
_aHarlow,England: _bPearson, _c2016 |
||
| 300 |
_a714 p.; _bcol. ill., _c27.5 cm. |
||
| 650 | 0 |
_aMarketing _xManagement _vTextbooks |
|
| 650 | 0 | _aMarketing management | |
| 700 | 1 | _aKeller, Kevin Lane | |
| 856 | _yBK | ||
| 942 | _cBK | ||
| 999 |
_c10167 _d10167 |
||