000			00623nam a2200217 a 4500
999			_c6019 _d6019
008			860124s1984 enka 000 0 eng
020			_a0434912352
040			_aIMU CC
082	0	0	_a658.1 _223 _bCAS
245	0	0	_aCase studies in marketing, advertising, and public relations / _cColin McIver.
260			_aLondon : _bHeinemann, _c1984.
300			_aviii, 224 p. : _bill. ; _c24 cm.
365			_a£ _b9.95
650		0	_aMarketing.
650		0	_aAdvertising.
650		0	_aPublic relations.
700	1		_aMcIver, Colin.
710	2		_aCAM Foundation.
710	2		_aInstitute of Marketing.
942			_cBK