| 000 | 00626nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 240219b2015 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781625274496 | ||
| 040 | _aIMU CC | ||
| 082 | 0 | 0 |
_223 _a658.802 _bKIM |
| 100 | 1 | _aKim, W. Chan | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bHow to create unconstested market space and make the competition irrelevant / _cW. Chan Kim and Renee Mauborgne. |
| 260 |
_aBoston : _bHarvard Business Review Press ; _cc2015. |
||
| 300 |
_axxviii, 287 p. ; _bhbk ; _c24.5 cm. |
||
| 650 | 0 | _aNew Products | |
| 650 | 0 | _aMarket Segmentation | |
| 700 | _aMauborgne, Renee | ||
| 856 | _yBK | ||
| 942 | _cBK | ||
| 999 |
_c8861 _d8861 |
||