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Exploring marketing research /

Babin, Barry J.

Exploring marketing research / Barry J. Babin. and William Zikmund. - 11th edition. - Boston, MA : Cengage Learning, 2016. - xxix, 622 pages : color illustrations ; 29 cm.

ISBN: 9781305263529

Subjects--Topical Terms:
Marketing research.
Marketing research -- Computer network resources.

Dewey Class. No.: 658.83 / BAB

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