Exploring marketing research / (Record no. 7560)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724cam a22002415i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317150456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150115s2015 ohu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305263529 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.83 |
| Item number | BAB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 245 10 - TITLE STATEMENT | |
| Title | Exploring marketing research / |
| Statement of responsibility, etc. | Barry J. Babin. and William Zikmund. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2016. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1503 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 622 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | $ |
| Price amount | 442.95 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research -- Computer network resources. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMU Chennai Uthandi Library | IMU Chennai Uthandi Library | Reference | 01/10/2020 | Sterling Book House INV/599/25.08.2020 | 658.83 BAB | 20211 | 01/10/2020 | 01/10/2020 | Books | |||||
| Dewey Decimal Classification | IMU Chennai Uthandi Library | IMU Chennai Uthandi Library | Reference | 01/10/2020 | Sterling Book House INV/599/25.08.2020 | 658.83 BAB | 20212 | 01/10/2020 | 01/10/2020 | Books |
