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Marketing management: For students of BBA,Bharathidasan university/

Bansal, S.P

Marketing management: For students of BBA,Bharathidasan university/ S.P Bansal. - New Delhi; Kalyani Publishers. 2010. - 284 p. pbk. 23 cm.

ISBN: 9788127258139

Subjects--Topical Terms:
Marketing management.
Marketing information system.
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Dewey Class. No.: 658.8 / BAN

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