Marketing management: (Record no. 9685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240830b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788127258139 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMU CC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | BAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bansal, S.P |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | For students of BBA,Bharathidasan university/ |
| Statement of responsibility, etc. | S.P Bansal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi; |
| Name of publisher, distributor, etc. | Kalyani Publishers. |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 284 p. |
| Other physical details | pbk. |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing information system. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertisement. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | BK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Gratis Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMU Chennai Uthandi Library | IMU Chennai Uthandi Library | General Stacks | 30/08/2024 | Gifted by Student | 140.00 | 658.8 BAN | G1054 | 30/08/2024 | 30/08/2024 | Gratis Books |
