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1.
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Strategic brand management : building, measuring, and managing brand equity by
Edition: 3
Material type: Text Text
Publication details: New Delhi ; Pearson ; 2008
Availability: Items available for loan: IMU Chennai Uthandi Library (1)Location, call number: 658.827 KEL.

2.
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Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 15th ed.
Material type: Text Text
Publication details: Noida : Pearson, 2017
Availability: Items available for loan: IMU Chennai Uthandi Library (15)Location, call number: General Stacks 658.8 KOT, ...
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3.
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Marketing management / Philip kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Pearson India, 2022
Availability: Items available for loan: IMU Chennai Uthandi Library (6)Location, call number: General Stacks 658.8 KOT, ...

4.
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Marketing management/ Kotler,Philip. by
Material type: Text Text
Publication details: New Delhi: Dorling Kindersley india, 2014
Availability: Items available for loan: IMU Chennai Uthandi Library (2)Location, call number: General Stacks 658.8 KOT, ...

5.
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Marketing Management / Philip Kotler and Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text
Publication details: Harlow,England: Pearson, 2016
Availability: Items available for loan: IMU Chennai Uthandi Library (1)Location, call number: General Stacks 658.8 KOT.

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